It’s a while since I have written about the National Mark Calendar of Cooking published about ninety years ago. Here’s the introduction for January:
JANUARY is the month of New Resolutions! Another year lies ahead of the often perplexed housewife with its problems of purchase and of cooking, of meal building and seeking after variety. What shall we have today? How can I make it up to-morrow? These questions have to be answered, by most of us, three-hundred-and-sixty-five times a year. It does seem rather hard!
But with this new National Mark cookery calendar in her hand, she should be a good deal happier. By buying national mark goods, the anxiety which so often attends a careful purchase (and we all have to be careful nowadays) will be taken of her shoulders. For she will know that what she is buying is the best she can get. She will have no need to examine it; if it is in a tin, she will feel quite safe about the guaranteed contents. The recipes which have been collected here will help her too, and save her trouble in planning her meals. They may suggest others to her, and she can turn with confidence to each month and find there dishes suitable for the weather and her shopping list.
To buy National Mark goods should be certainly one of her New Year Resolutions, if not the first one. If persuasion is needed, then let the following pages convince her!